From Proofreading to Launch Campaigns

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Compassion-powered conversion copywriting for conscious marketers
focused on building and nurturing devoted customer relationships.

Heart-Centered Marketing That Converts

You’re a busy marketer or business owner and you need writing. 

Lots of writing.

You probably don’t have the time to write it all yourself and your team is probably stretched thin, too.

And yet, the need keeps growing.

You need written marketing materials that attract your ideal leads, convert those prospects into paying customers, and retain those customers for the long haul.

Attract Ideal Leads

  • Newsletters
  • SEO Blog Articles
  • UX Website Copy
  • Lead Magnets
  • Landing Page Copy

Convert Prospects

  • Email Marketing (nurture, launch, autoresponder campaigns)
  • Content Repurposing
  • Site Content Audit
  • Brand Messaging Development

Retain Customers

  • Email nurture sequences
  • Newsletters
  • Exclusive content campaigns
  • Special sales or upsell campaigns
  • Renewal emails

Emails, newsletters, blog posts, website updates, landing pages, video scripts, pop-ups, welcome sequences, content repurposing, renewal emails, list cleaner campaigns, etc… that’s a lot of writing.

Maybe you’ve experimented with generative AI. After all, it’s been all the rage recently. Everyone is pumping out loads of great content and copy at the touch of a button. Aren’t they?

But when you’ve played with ChatGPT, the results have been…unimpressive, to say the least.

You’re tired, overwhelmed, stressed.

And it’s time to reach out for help.

That’s where I come in. 

Image of Rebecca Dugas in black jacket with a cell phone at her ear and a laptop on a white desk in front of her, ready to have a Discovery Call with you!

Hi, I’m Rebecca Dugas. I’m a well-rounded marketing professional, specializing in email copywriting, content marketing, and copyediting. 

I’m an experienced generative AI prompt engineer and I have figured out how to make the technology produce much higher-quality output that requires less editing.

And I bring my natural empathy combined with my past experience as a marriage therapist to the table, so that the copy I produce is holistic, compassionate, from the heart, and human-centered.

I use a heart-centered approach in my writing so that your marketing is not sales-y or hype-y; nor is it driven by fear, guilt, or shame.

Instead, I focus on positive emotions like love, inspiration, transformation, etc., which results in more loyal, longer-term customers who become raving fans.

If you’re ready to offload some of your never-ending marketing To-Do list and gain some space to breathe, take a look at my list of services below.

Then schedule a Discovery Call. I’d love to help you get back to what you do best.

Full List of Services

Each element of your sales funnel must develop one or more aspects of the Know-Like-Trust (KLT) Factor. When all three elements are present in your marketing, your prospects are more likely to buy.

I offer services along the entire Buyer’s Journey. From blog posts to ebooks, lead magnets to launch campaigns, my heart-centered approach can infuse your entire sales funnel with compassion. Your prospects and customers will feel cared for every time they interact with your marketing, leading to long-term, devoted fans of your brand.

Email Marketing

  • Launch Campaigns
  • Nurture Sequences
  • Lead Magnet Follow-ups
  • List Cleaner Campaigns
  • Renewal & Upsell Sequences

Content Marketing

  • Blog posts
  • Newsletters
  • Lead magnets
  • eBook writings
  • Content repurposing


  • Proofreading
  • Copyediting
  • Developmental editing
  • Copy critiques
  • Style Guide development

Several Ways to Get Started

Get in touch today and let’s start transforming your message.

Discovery Call

Let’s meet on Zoom for about 30 minutes so you can share the details of your project and what you’re hoping your audience will do, think, or feel as a result of your message. I’ll ask you what you like and don’t like about your current marketing. And you’ll describe who your audience is. Together we’ll explore how my expertise and unique approach may be able to help you achieve your copy and content goals.

Site Content Audit

Wondering why your website isn’t performing as well as it could? I’ll do a deep dive on the content of your website (including your blog, if you have one) and provide you with a comprehensive report of what’s working, what’s missing, and what could use improvement. Hand that report to your team, or I can help resolve these issues to improve your search engine rankings and audience engagement.

Strategy Session

This 90-minute marketing strategy session on Zoom is a much more in-depth version of the Discovery Call. Together, we’ll do a comprehensive review of your marketing goals and the opportunities I see that can help get you where you need to be. After the call, I’ll provide you with a roadmap that helps you understand what to implement and in what order, plus resources to accomplish those tasks.